Farm to Fork hits on everything related to farming and ranching and life in rural communities. It offers information on ag production, marketing, research, education, safety, policy, ethics, technology, you name it. We also talk about things that are important to farm families, like healthcare, estate and transition planning, and the dynamics of operating a family business. And it covers food in a way that's helpful to farmers and consumers. The show does not try to be a breaking news program.What’s the format?Each episode is 2:30 long, including a national :60 embedded commercial break. The show has a teaser intro and optional sponsor billboard, the national break, local sponsor avail, then the body of the program.When does it air?Original episodes air daily, Monday-Friday. Stations are asked to clear the program twice daily, if possible, once between 5am and 10am and again between 11am and 1pm, local time. We're flexible on this. Weekend use is okay, too.How are the programs delivered?Program files are posted every week for downloading. This website offers individual show audio and zip folders including a week’s worth of programs. The shows are also available from a Dropbox location, and from a site that facilitates FTP automated downloading. An email notice is sent out when new shows are available. Stations may also opt to have the audio emailed to them. Cue sheets are available as MSWord documents. These contain traffic information for a week of shows at a time.Under most circumstances, all affiliates will air the same programs from the main downloads page. On the occasions where there are special instructions or changes, those will be noted in colored text with that week’s listings. Those instructions/changes will also be included in your regular email notifications.Do I have to fill out affidavits?A pre-completed affidavit will be emailed monthly to the individual at your station responsible for submitting affidavits. If there are no discrepancies, you merely click "reply" and "send" and that's it.Are makegoods required?Yes, but for spots only--not the entire program.What are the terms of the clearance agreement?Contracts are for one year. The agreement is very affiliate-friendly. You may email a request for a blank copy.Is there a cost to air the program?No. The show is offered on a barter basis.Can I sell local sponsorships?Yes, and we’ll do whatever we can to help. I’m happy to cut custom opens/closes for you, voice sponsor ad copy (time permitting), record custom promos with sponsor mentions, etc.Is the program market-exclusive?Yes. I tend to give a wide berth to existing affiliates. If you’re interested in the show, the first thing I would check on is whether your station would infringe on another affiliate’s coverage area. I don’t solicit stations near an affiliate but, if one comes to me, my policy is to run it past the current affiliate.If you have additional questions, let me know--and thanks for your interest in Farm to Fork!
Farm to Fork hits on everything related to farming and ranching and life in rural communities. It offers information on ag production, marketing, research, education, safety, policy, ethics, technology, you name it. We also talk about things that are important to farm families, like healthcare, estate and transition planning, and the dynamics of operating a family business. And it covers food in a way that's helpful to farmers and consumers. The show does not try to be a breaking news program.What’s the format?Each episode is 2:30 long, including a national :60 embedded commercial break. The show has a teaser intro and optional sponsor billboard, the national break, local sponsor avail, then the body of the program.When does it air?Original episodes air daily, Monday-Friday. Stations are asked to clear the program twice daily, if possible, once between 5am and 10am and again between 11am and 1pm, local time. We're flexible on this. Weekend use is okay, too.How are the programs delivered?Program files and promos are posted every two weeks for downloading. This website offers individual show audio and zip folders including a week’s worth of programs. The shows are also available from a Dropbox location, and from an FTP site that facilitates automated downloading. An email notice is sent out when new shows are available. Stations may also opt to have the audio emailed to them. Cue sheets are available as MSWord documents. These contain traffic information for two weeks’ worth of shows at a time.Under most circumstances, all affiliates will air the same programs from the main downloads page. On the occasions where there are special instructions or changes, those will be noted in colored text with that week’s listings. Those instructions/changes will also be included in your regular email notifications.If you have additional questions, let me know--and thanks for your interest in Farm to Fork!